Etsy – The Adventure Begins!

So I’m deep in the thick of getting my Etsy shop – Beyond the Sea Jewelry – up and running, and I thought I would create a little blog post about what I’ve done so far. It’s been quite the adventure! I have spent inordinate amounts of time researching the steps to take to get the best start possible, and, of course, I found some amazing advice on Pinterest (check out my Business Tools & Resources board here)!

One of my favorite resources has been Dre Beltrami from the blog The Branded Solopreneur. I found her e-book “Solopreneur’s Quick & Dirty Guide to Branding” on Pinterest and working through it really got the gears turning. This was such a great jumping-off point for me, because I had no idea where to begin! After this, I visited her site and completed her mini-course, “How to Create a Logo You Love.” (You can check it out for yourself here!) One drawback…the course helped me create TWO logos that I love…agh, choices, choices! LOL There are a ton of other posts on the blog that piqued my interest, but I haven’t had the time to look at them yet; it’s definitely on the to-do list, though. Dre, you’ve got it goin’ on, girl! =)

There are so many things to think of when you’re setting up an Etsy business. For us creative types, it can be frustrating to have so much “business-y” stuff to handle. I just wanna make jewelry and sell it…is that so much to ask? But there ARE some design aspects of the business side of it all – things like designing a logo, jewelry displays, and earring cards – that add some fun to the process.

And speaking of earring cards, I found the inspiration for mine on Pinterest (have I mentioned how much I LOVE Pinterest? LOL). It’s from a pin by Joanne, who owns the blog Joanne Tinley Jewellery (nope, that’s not a misspelling – she’s in the UK). Her cards are awesome! (See photo below.) You can view her earring card post here for full instructions on how she made them.

I adore the shape of these cards, but when I found out that this paper punch costs $17, I put that idea on the back burner until I actually start making some money. Wisdom and constraint…both so rare for me. LOL

Instead, I decided to just do rectangular cards for now (until I make my first sale, and then that paper punch is mine!) and add the typography from my logo to zhuzh it up a bit. Here’s my process from start to finish.

Another thing I plan to add is a watermark like the cards in the original blog post. The watermark ink is $8-9 for an ink pad, so it’s not a huge expense. My main issue is that I haven’t found a stamp that I love. So my earring cards are still a work in progress, but I really like the way they look now. =)

The earrings in the photo above are “Persian Dream” and will be available for sale in my shop as soon as it’s up and running (within the next day or two). I’ll update this post with a link as soon as they’re listed.

Please feel free to leave me a comment below!